Our story

A luxury hotel linen house, since 1984.

Forty years of weaving the linen that wraps you at the end of every day — first for the world's finest hotels, now for your home. A Dubai-based family business with hospitality in its DNA.

The detail hotels feel first.
Craftsmanship

The detail hotels feel first.

Every meter is woven and finished to five-star hospitality standards — long-staple cotton, a dense sateen weave, and a hand that only softens with each wash. The same craft we supply to hotels across 14+ countries.

Timeline

Four decades, one weave.

1984

Founded

A family business begins with a single loom and a single mission — linen worthy of the world's finest hotels.

2000s

Global Expansion

First international hotel partnerships. Bath linen, table linen, spa — every textile a hotel guest touches.

Today

Hospitality Partner

Trusted by 15+ hotel brands across 14+ countries — and now, the same craft for your home.

What we stand for

Four values, one weave.

Craftsmanship

Forty years on the same loom. Hand-finished. Quality before quantity, every time.

Sustainability

Long-staple cotton, low-impact dyes, and minimal packaging. Linen that lasts is the most sustainable kind.

Heritage

Four decades dressing the world's finest hotels. That hospitality pedigree lives in every meter of fabric.

Hospitality

The bedrock value of every hotel we supply: the guest feels cared for. We bring that home.

Finished by hand, checked by eye.
The atelier

Finished by hand, checked by eye.

Before a single piece leaves us, it is inspected for weave density, stitch, and finish — the same quality control a five-star property expects. Consistency is the quiet luxury hotels return for.

Our film

Inside the Whitlin weave.

A look at the craft behind the linen trusted by five-star hotels.

Inside the Whitlin weave.
Leadership

People behind the loom

JKS
Jitender Kumar Singla
Chairman
VKS
Vijay Kumar Saini
CEO
VS
Vaibhav Singla
Managing Director
Global presence

Linen for fourteen countries.

40+
Years of Craft
14+
Countries Served
15+
Hotel Brands
AustraliaBangladeshBotswanaCanadaEnglandIndiaIsraelJapanKuwaitMauritiusSouth AfricaUSAUAEEurope